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Top Ten Items in SEO and Search Marketing

Don’t blame it on recession

Most online marketers are blaming recession for the decrease in online marketing sales and over-all activity, but this blog from Lisa Barone insists that the recession should not be blamed, it’s just that online marketers suck. The reality is recession became our first excuse over everything that we couldn’t do in the past months. The author recounted the fact that she opened a business and became an entrepreneur in the height of the recession and encouraged entrepreneurs to weather the storm because they have the advantage over other people, they are hungry and very motivated.

 The use of tag speeding

 A case study about tag speeding was discussed and highlighted different steps on how to use auto-tag in SEO sites. The different steps are as follows: seeded tag words, tag pages, separating the wheat from the chaff and profit.

Comparing SEO toolbars

With the emergence of the new Digg toolbar, the discussion about different SEO toolbars is now very active. A comparison among SEOBook SEO toolbar, SEOmoz toolbar and SEOquake toolbar was provided. SEOBook SEO toolbar is created by Aaron Wall and is a very impressive toolbar. SEOmoz toolbar is exclusively for MOZ members and has a lot of quick and good information. SEOquake toolbar is the first toolbar that the author used and is very useful.

SEO vs. Natural site developments

In this article, a case study comparing two different methods which are SEO and the natural way. The site which has SEO included ordinary tactics that you will find in SEO like paid and reciprocal links and content development, while the other site was developed using no SEO tactics whatsoever. The results are overwhelming, the SEO site has generated traffic after a few months and is earning well while the natural site encountered problems and struggled with traffic generation and profit.

How to launch SEO websites for small businesses

This informational guide highlights different steps that small businesses can employ if they want to launch their own SEO website. It is important to remember to localize your own content, create and claim your business listings and build local mentions.

Corporate social media efforts will most likely fail

A study undertaken by Gartner revealed that most Fortune 1000 companies who launched their social media efforts will most likely fail with the rate of 50%. This means that half the time, any corporate social media efforts will most likely fail. The most bothersome thought is that these are Fortune 1000 companies who have the most amount of resources available for them to succeed but in reality, their efforts flounder. Here are some ideas that you can use to make sure this doesn’t happen to your social media efforts: identify your audience, define your success measurements, plan a strategy that involves all stakeholders, be transparent and recognize the fact that it’s not all about you.

Identifying your social marketing niche

This article highlights the different ways of identifying your social marketing niche through paid searches or organic searches. For paid searches, you should concentrate on the following: landing pages, campaign optimization, keyword research, ad creation, bid management, testing and analytics. On the other hand for organic searches, you should concentrate on link building, keyword searches, social media, content generation, domains, server-side and analytics.

Keyword research for an established site

Doing keyword research to coincide with a startup site is fairly easy, but the challenge happens if you need to do keyword research for an established site. If you want to have keyword research for an already established site, you need to do the following: look at the top referrals first, try to sort top referrals according to pattern, organize your keyword phrases and patterns and research your current rankings.

HTML is essential to SEO

This article reiterates the fact that if you want to be successful in SEO, you need to be an expert of HTML first to have a better understanding of the topic. Knowledge of programming language is essential to anyone who wants to be an SEO expert.

Using guest blogging to get back links

Blog scraping is a tool used by SEO sites to get back links to their site. How do you achieve this? You just need to get your own blog scraped by bigger and more frequently updated sites and you’ll hit back links gold. You can also use blogs to increase your search engine ranking. You can use search engines to look for blogs that you can scrape and the most common method is just to directly copy the HTML code.