Measuring your site’s PPC ROI is actually very advantageous because it will act as a gauge of whether your campaign is being effective or not. On the other hand, it can also be a means of measuring if you have already reached the goals or targets that you have decided on before you jumped in on the PPC campaign. Essentially, there are three components that you need in order to compute for PPC ROI and these are Cost per Click (CPC), Conversion Rate (CR) and Average Sale. The relationship among all these components and PPC are as follows: if your average sale increases, ROI also increases; if conversion rate increases, ROI also increases and lastly, if cost per click increases, ROI decreases because of the increase in cost spending.
Top myths about Google Analytics
There are many myths surrounding Google Analytics and most of them are discussed in this article. Some of these myths include: not supporting multivariate testing, inability to segment data, Google Analytics is a free software, this tool is 100% confidential and it has goal tracking.
Competing with bigger advertisers
Most small companies and websites who are into PPC all have the same underlying problem which is their inability to compete with bigger companies who spend a huge chunk of their advertising budget investing in keywords and PPC. So, if you are just a small player in the PPC game, how would you be able to compete in this industry? Simple, by advance day parting which is a tool used by websites and PPC ad owners to choose a time of day where their ads will be turned off. Adversely, you can utilize this tool by making sure that you use different schedules for different campaigns so that each campaign will be visible at any time of the day.
How to get banned from Digg.com?
In this blog post, 10 surefire ways on how you can get banned from Digg.com are highlighted. Some of the ways that you should avoid if you don’t want to get blocked from this site include: using a script, submitting the same story 5 times to the website, spamming through the shoutbox system, submit every one of your blog posts and talking negatively about Digg.
ALL CAPS title: Successful or not?
A lot of PPC practitioners and ad owners think that setting all their title letters in ALL CAPS is a successful and surefire way of bringing in success to their campaign. But is this really a proven technique that can improve your site’s rankings? One way of gauging the success of using ALL CAPS in your title is to look at search engines. Most of the search engines are case-sensitive, meaning different results will vary depending on which case you use in searching.
