SEO Boondoggle?
Let’s admit it, there are a lot of SEO articles out there and majority of which are just complete nonsense, hence the term boondoggle which is actually defined as work done of little value just to look or appear busy. This blog article tackles this topic and discusses why some SEO sites are submitting themselves to be victims of such. To avoid being a boondoggle, the client must be extensively involved in the whole SEO process even if the SEO work has been outsourced to another professional company.
The relation between search and social media
Big companies bank on their huge budget to boost their brand awareness and brand name, but small companies cannot afford this kind of luxury. Most companies make the mistake of simply building the brand or company itself but they must realize that all of these are in vain because all these are nonsense without visibility. This blog post suggests two ways that you can do to increase your company’s visibility. The first one is to do your keyword research and get to know what the people are looking for and the second thing that you can do is to use social media sites to increase your site’s visibility.
Content ideas plus link building
This article starts off with stating a statistic that 69% of Americans go online to enable them to get through the recession. You might be asking why? Simple. If you go online there are increased chances of you finding bargains and discounts that will help you get most bang for your buck. With this fact in mind, you can now capitalize on making your website more attractive to this specific market. What you can do is to: encourage linking to your site by reaching out to your immediate network, writing a press release, use Twitter and other social media sites.
Do not be an SEO criminal
If you don’t want to be labeled as a SEO criminal by Google, you will definitely not do any of the following: big mouthing your SEO tactics, your sites are all tied together which makes you an easy target, over optimizing some of the keywords, link profile is unnatural, having a nofollow link attribute to sculpt PageRank, buy and sell obvious paid links and using a spam site to increase your rankings. Doing any of the aforementioned ways will surely put you in the Google hot seat and possibly get banned from the search engine.
China: No to Digg?
One of the more controversial news articles that were released last week highlights this topic. With China having a history of banning popular sites, this came as a no-surprise to many. There are cases where Chinese bloggers or bloggers who are based in China would try to submit their submissions to Digg but the site would hang and be like that for a long time, prompting people to believe that there is a possibility that China is actually in the process of banning the popular social media site.
Common misconceptions about Black Hat SEO
The term Black Hat SEO is also synonymous to unethical SEO. Major search engines sites like Google are particularly adamant on battling this SEO technique which are being used by certain individuals and companies who have the intention of increasing traffic to their site by employing fraudulent practices like link farming and using invisible white text. Here are some misconceptions that are mentioned in the article: Black Hat SEO strategies will yield short-term results, Black Hat SEO are not as effective now because search engines are getting smarter against it and Black Hat SEO will poison your corporate image.
Guide to building links internationally
International link building is one way of expanding your target audience and at the same time, reaching your local areas specifically. In this article which can also be called as a crash course to international link building, you will see that there are several things that you have to know before you can actually do it. These steps include: identifying your international SERPs competitors, prospecting for international link building policies, qualifying international link building opportunities and actually acquiring international links.
Business strategy that you should have for international SEO
In connection with the blog that was discussed previously, this article tackles certain business strategies that you can undertake if you want to break into international SEO. This article also tackles geotargetting wherein you specify which areas your SEO campaign will be visible in. Geotargetting is extremely helpful especially if you have a certain market for your products or services.
Resources for mobile SEO
An emerging trend is now taking the form of mobile SEO and this article gives off resources that you can use in order to help you enhance your mobile SEO campaign. The resources are grouped as follows: mobile internet and search, mobile SEO blogs, mobile SEO best practices and ranking factors, mobile web design, iPhone SEO, mobile analytics and other mobile SEO resources.
Technical review for Geotargetting
As previously mentioned, geotargetting is extremely helpful especially if you have a particular segment of the market that you are catering to. In order to determine if you are ready to use geotargetting, you need to qualify first three different characteristics which are: query, interface and SERP. You also have to use explicit signals and implicit identification while doing these.
