Social Media questions that you need to know the answers to
The author of this blog post being a facilitator for Social Media seminars and presentations have a lot of knowledge when it comes to the most common questions that people have in terms of social media. Some of the most common questions being asked are: if we open up to comments, won’t people criticize us?; what different sites should we participate in?; how many interns do we need to carry out the project?; and what is the exact return of investment in social media?
Backlink research and checking will surely pay off
Backlink research especially if done with your primary competitors will surely yield results that you can use to your own advantage. In this article, three issues are being discussed which are: practical uses for competitive intelligence, research methodology and fun data points for your niche research. In doing competitive research, you are doing the following things: comparing yourself with your competitor in a quantitative way, finding out if the domain that you are in is worth the price that your paying for, finding out which of your competitors have a strong sense of brand management and assessing the relationships of your competitors.
Guide to creating effective title tags
The title tags are probably regarded as the most overlooked part of your SEO campaign. Every SEO practitioner should know that title tags are also important in SEO and in this article, several ideas and guidelines are given so that title tags can also be effective in implementing SEO. Some of the benefits of title tags are keeping SERP listings in the website, simplifying things for networks and reinforces the branding component. The steps that you should take in creating effective title tags are adding keywords first, using action words and using keyword variations.
Reporting your competitors
In a recent SEO conference, one main question that was raised by someone in the audience was what to do if ever your competitors are buying links and taking an unfair advantage over you. Well, the solution is simple, you can report them to the search engines. The key thing that is being stressed in this article is the fact that search engines are not your friends. Search engines are businesses and they do every act that they can to earn more money. Basically, in the SEO world, nobody would like a rat and karma will be out to get you if you do tell on someone. Like the famous saying goes, to each his own.
Things that you should know about the Bing and Yahoo merger
Just last week, the news that the search engine segment of Yahoo will be powered by Microsoft hit the social media air waves. The main things that are being discussed and are in the process of being finalized include the following: the deal will last for 10 years, Bing (Microsoft’s search engine arm) will be the source of all Yahoo searches both organic and paid and the whole deal is expected to be finalized in a 24-month period. In turn, the biggest changes that are in store for SEO include: focusing on Google, acting on Yahoo services now or switching to another search engine and optimizing for Bing so that you will be ready once the project enters its implementation phase.
The consequences of ignoring social media
This article basically talks about the different things that companies should realize when it comes to social media. It all boils down to the fact that ignoring social media makes you mute. Without social media, companies are better fitted for the long run. Everything that we do on the internet is concerned with social media, if you are one company or website who does not use this tool, you will surely get behind from the rest of the pack.
Site architecture is important too
Everyone who knows something about SEO will surely know that content is considered king in SEO. But a new ideology is now being employed by practitioners and that is the fact that site architecture is also an important component in any campaign. Site architecture is the more technical side of SEO and it surely helps with the overall layout and design of not only SEO but the whole website as well. In improving site architecture, the first step that you can do is to get to know the different problem areas in your site and find ways on how to improve them.
Evaluating link building
The first line of this article says it all, link building is considered as the most important and at the same time most misunderstood part of SEO. Different tips are being given by the author so that link building will be an easier task for SEO people. Some of these ideas include: making sure that the high quality links are a passing variation of valuable key items, using Yahoo’s site explorer to investigate links, using SEOMoz’s linkscape to test links, and never ever chase a page which has more than 50 links.
Clicking and Linking in Twitter
In Twitter, the main trend is to follow different persons around in this social media site, but the main question lies, why should you follow someone on Twitter? Following someone on Twitter is a good tool that you can use especially if you want to increase the traffic in your site. This article offers the best thing that can be done in order to do this and that is to offer something that is value added to your potential followers.
Google’s knowledge of the different websites you own
This article discusses the possibility that Google might know the different websites that you own even if you don’t register all these sites with this specific search engine. With all the different tools and programs that Google has, it certainly has the power to know which owns what in cyberspace but this is one issue that the company is pretty mum about.
Good point re: site architecture. It’s become obvious to me that a good web designer has SEO in mind even when building a website ie no over-use of javascript and favouring content management systems over other medhods
Site architecture is indeed a key part of good SEO. It is often an overlooked area because the general tendency is to focus on things like optimizing tags since those are easier.