1. Top Content Strategies that You Should Use in SEO
As SEO practitioners, most of us know that content is really the most important component when it comes to Search Engine Optimization. You probably heard a lot of tips and advice on how to make your content work for you. In this article, the top 12 content strategies are highlighted. These include: embedding widgets in your webpages, inputting videos, uploading good images, having content that is well-researched, giving out awards, launching contests, updating blog posts, doing something remarkable, publishing an ebook, making and distributing applications and incorporating user generated content.
2. Supertweets
A Supertweet is a maximized Twitter, which means that it fully uses all allowable 250 characters. But in actuality, the absolute maximum is 255 if you include spaces and ellipsis. In order to make a Supertweet using the existing Twitter web interface, you need to have Java enabled to make sure that you can bypass the 140 character limit. If you are sending Supetweets you need to make sure that the persons that you are sending it to will be able to see it, that is they don’t have the text limit of 140 characters. You can now use Supertweets in optimizing your Twitter account to promote your SEO site.
3. The importance of design in SEO
Overall website design is also important to SEO, but this is one part that is often neglected by the webmasters. This article sheds light on 5 reasons why SEO also relies on design. Search engines also take a look at the website design when it comes to quality indicators which are the indicators they use in determining if you have a good website or not. Good design also makes marketing easier because people are attracted to it visually. When it comes to branding, a good website design can also help you out. Good design can also help you get noticed by other web designers and lastly, it lowers your bounce rate.
One main advantage of SEO and SEM is that you don’t have to go to a school or undergo a training course to master it. You can just rely on the online resources that are available such as blogs and websites. But when it comes to in-depth research and learning, ebooks are the way to go. This article showcases different downloadable SEO and SEM ebooks that you can avail of free of charge. Examples of these ebooks are: Social Media Marketing Industry Report, Conversation Agent: Marketing in 2009 and The Social Pulpit Barack Obama’s Social Media Toolkit
This insightful article provides Google updates, specifically the Google Orion update which takes into effect two separate changes. One, for longer queries, Google will now show a longer snippet and two, Google will now introduce a new section called the related search section. For the SEO industry, these changes will make the practitioners be more specific about their keywords since there is a change in Google’s algorithms.
This article written by Patricio Robles highlights that contrary to popular belief; SEO is a journey and not a destination. Most people are holding on to a common misconception that SEO is easy and it can be done in a short span of time. But in reality, it is a long process that needs to be tackled by those who are well-equipped with SEO knowledge and strategies. This article also highlights other common misconceptions like the content should be written for SEO, building a list of links will boost your SERPs and adding a blog to your site will do great things for your ranking.
Online retailers are now turning to SEO to increase traffic to their site. In line with this, 50 tips were given that could work for online retailers. Some of these tips are: choosing your provider well, increasing crawl rates, enforcing good image optimization, having quality content and do maintenance on a regular basis.
8. Measuring a link’s marketing value
This article provides ways on how you can personally measure a link’s marketing value. The measures include: checking if the link prospect page ranks top 20 in SERPs, considering the page rank of domain pages, social media distribution and checking if the sites are publishing in Google News.
9. Getting a link from CNN: A success story
This success story by interactive voices chronicles the different steps that he had to undertake to get that link from CNN. He offers tips like making your network work for you, staying on top of mind, offering an insider’s view on an issue, make yourself known as an industry expert and always be accessible.
10. Guy Kawasaki, social media and Twitter
In Search Engines Strategies New York, Guy Kawasaki and Chris Brogan went on a live chat to discuss Twitter and social media. Some insights from this chat include: monitoring what other Twitter users are saying about you, building a following in Twitter, doing the best practices and using Twitter tools to make the most out of the Twitter.
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When you start researching keywords or phrases for a client, take some time to truly understand their business model and how it all comes together with their products and services.
The twitter is one of good and great concept for SEO.