Rockin’ SEO Blog - SEO Tools

1. PPC Cannibalization, defined
What is PPC cannibalization? As defined by Francis Vallieries, it refers to the instance where you have both an organic search engine campaign and a PPC campaign. This is the figure that you get when you compare the percentage of the organic clicks that were supposed to be working for you but instead, you end up paying because of the PPC clicks. This is actually a good thing, because it increases your site traffic, but what should have been free is getting paid for because of the clicks in your PPC campaign. So how do you measure PPC cannibalization? There are many options that you can do, but the most probable thing is to stop your PPC campaign for a week and then measure the performance of your organic ads. The difference is cannibalization.

2. What are the indicators of quality SEO?
This piece written by Ryan Caldwell summarizes what must be present to in an SEO campaign so that it can be regarded as high quality. Here is a quick rundown on the top qualities that will make your SEO campaign of high quality: A physical address in your website and a toll free number so that your visitors have proof of your authenticity. Good web content, making sure that your content comprises of 1/3 of your html page, tag usage, quality incoming and outgoing links, incoming link breadth and depth and internal linking.

3. How to get that 2nd golden link
Getting that golden link is an integral any SEO campaign, but you might have a hard time getting that link. Here’s a great tip on getting some of the same benefit of that link. If you can’t get that link, you can instead concentrate on finding other links on that page that it links to and requesting links from those sites. This is a great way for you to get some juice from that golden link.

4. Using Flickr to get links and content
Flickr is a photo-sharing site which also works as a social networking site. SEO practitioners can use this site if they want to get excellent content and links to great pages. How? By uploading pictures to the site, you can get links to your site, you can also leave comments in Flickr to increase traffic and build links. Another great tip here is by using great pictures from Flickr, and then reaching out to the photographers (using the Pro account), you can easily get links from those photographers (since they want to promote their own work). This article written by Lisa Barone also presented case studies on how a website can take full advantage of Flickr.

5. ToysRUs goes down SEO rankings
Reports went out this week that ToysRUs decreased their SEO rankings with a new acquisition of a domain name. The company reportedly bought the domain name Toys.com for $5.1 million but instead of transferring their previous domain name to the new one they forwarded it which led Google to re-index their site. This move led ToysRUs to lose their top ranking whenever someone googles the word ‘toys’.
Great case study on how to ruin your SEO assets.

6. Amazon + product reviews = $2.7Bn in bottomline
This case study written by Graham Charlton showcases how Amazon capitalized on product reviews as a main driver of sales which later on translated to $2.7 Billion. Product reviews in Amazon are sorted out and maximized in usability, making the product more appealing and marketable. This was done by as simple as adding one little phrase in the product reviews section which is ‘was this review helpful to you?’ This question enables Amazon to find out the exact percentage of people who found the review useful and helps in ranking which reviews will make the product more appealing to the customers.

7. Ways on how to lose your online friends and followers
We always spend time concentrating on what should be done in order to keep the people and traffic coming. On hind sight, this article written by Brett Borders highlight what should not be done in any SEO campaign. Specific examples are banality, narcissism, excessive self-promotion, over-pushing an agenda, too much negativity, lack of reciprocity, talking too much politics and religion, recycling content, bragging and direct attack to other persons or websites.

8. Wordpress resources that you can use
Wordpress is the premiere blogging site that is used by many bloggers worldwide. There are many tools that you can use for Wordpress to enable it to work better for you. Examples are as follows: wordpress.org showcase, WP Count and Wordpress Garden to name a few. Wordpress.org showcase shows the best of the best Wordpress blogs. WP count is similar to wordpress.org showcase but it is an online directory where you can submit links to it and have your site entered in its database. Lastly, Wordpress garden is a gallery of Wordpress sites which you can submit your site to also.

9. Adobe, SEO and Flash
For sites running on Flash, there is a big problem back then because search engines don’t usually detect and categorize these sites. To solve this problem, Adobe lent their Flash technology to Google and Yahoo in order to help these search engines categorize and track flash websites. Just this week, Adobe created a new site which is named SEO Technology Center for Flash with the primary aim of helping professionals and website developers on building websites in a more user-friendly way.

10. Gold or rotten? How to tell if a link is either
Written by Lori Baker, this blog entry gives 5 ways on how you will know if the blog link that you are eyeing is gold or rotten. These qualifications include: topic irrelevance, dropped domains, buy a sponsored post button, sexual links and generic Wordpress defaults.