1. Jumping from SME SEO to Corporate SEO
Ben McKay compares and contrasts life as a freelance SEO to working at a large agencies. He notes that the major differences as an SEO in a large agency was the (1) level of integration between SEO and other marketing activities, (2) the opportunity to leverage a broader network to spot opportunities, (3) the need to build organization alignment at large clients, (4) SEO is truly scalable and large agencies are able to provide economies of scale, (5) market traction is a lot easier at because many clients already have an established brand.
Kim Krause Berg is considered the mother of site builders, SEO experts and usability people. In this interview, Kim shares her insights on how to approach and present SEO. Highlights of this interview include Kim using her background in usability and SEO to act as a consultant for firms who want to develop their sites. Kim shared her experiences as a Usability Software Engineer QA for a company and the projects that she handled. Kim also stresses the importance of Requirements Gathering which can be done through Target Market Analysis, which would help determine which tools they need to develop to cater to the needs of their target market.
3. SEO is more popular than PPC
These two terms are always interchanged and people usually have trouble differentiating these two marketing methods from each other. In a study conducted and released by Google Trends, it shows that SEO is now being more used compared to PPC. In the graph shown alongside the article, it shows the data between 2004 and 2008 where PPC peaked during the first few years, but SEO eventually took over starting from 2008. The reason behind is the global economic crisis. After all, SEO is cheaper than PPC.
IM Spring Break is a three-day event filled with speakers, barbecue, SEO and fun. Different tips are given in this blog entry to make sure that all attendees will make the most out of the event. The attendees are encouraged to use the power of their network and Twitter, have fun while networking, stay as long as possible and to not schedule their return flights until the whole event is finished. After all, you will never know what you’ll be missing if you don’t complete the whole event.
5. Employment opportunities in SEM/SEO
With the country’s unemployment rate highest than we have ever seen and many industries laying off their workers, how does the whole SEM industry fare in the global recession? The good thing about it is that people are now turning to SEO for advertising and marketing purposes because it is very cheap. Both employers and job seekers will both benefit from this. For employers, you have a lot of access to a talented pool of SEO experts at a cheaper rate. For job seekers, you can capitalize on taking advantage of this opportunity to earn more money. So, the industry will probably brave the whole storm, slowly but surely.
Detailed summary of Day 1 in Pubcom South held in Austin, Texas. In the social media session, an engaging media presentation was given by Guillaume Bouchard. The brand and reputation management session tackles on how important it is for you to have a plan and have a point person who will be responsible for physical, financial and ethical disasters, as well as false rumors. In the conversion rate testing and optimization session, Taylor Pratt said that having a promo code box in your website is a mistake that can negatively affect your conversion rate.
There are a lot of SEO extensions that you can use in Firefox, but here’s the list of the top extensions that you should definitely have: Firebug, YSlow, GreaseMonkey and Google Global Firefox Extension were among the ones mentioned. Firebug is a web development tool that you can use to see your HTML, CSS and Javascript. YSlow can detect which pages are slow so you can fix it. Greasemonkey uses Javascript to customize your webpage. Google Global Firefox Extension enables you to switch from Google’s TLDs.
8. Underlining links, is it important in Google?
In essence, Google doesn’t care if you highlight your links or not. But if you think it will improve your website’s usability, then go ahead and use it. A word of caution though, don’t ever use spam links or hidden links.
It is important to check your site for broken links, duplicate content and errors. If you want to do this, there are many tools that you can use like Xenu’s Link Sleuth and Virante Duplicate Control. Link Sleuth will search your site similar to what a search engine does and will furnish you a report on broken links, duplicate content, broken files like images and multimedia content, identifying images and files which are slowing down your site and pinpoints images which do not have alt attributes.
10. The downside of guaranteed SEO
Gives out different tips on what to guarantee when it comes to SEO. The list includes targeting traffic in order to increase it, adhering to ethical standards, guarantee on performance improvement and sticking to the time schedule set. Once you guarantee all of these, an SEO firm will have a more established relationship with their clients.
Your are Great. And so is your site! Awesome content. Good job guys! Interesting article, adding it to my favourites!
Thanks Simonn!