Top Ten Items in SEO and Search Marketing
As an SEO practitioner, there are many categories and roles that you can potentially fall into. In this blog, different roles of an SEO professional are discussed. Some of these roles include being an old school SEO affiliate or a webmaster, SEO consultant or blogger, weak and cowardly SEO, journalist, pointy white hat, ethical SEO and a Search Engine Engineer.
Ways on how to maximize customer engagement
Customer engagement is one important factor to any SEO site. In fact, this topic is so important that it was featured as one of the topics in the eMarketing Summit by Innotech held in Portland, Oregon. One important factor is branding, since brands are used to market the company and a source of identity. The following are some steps highlighted during the talk in order to maximize customer engagement: listen to your customers, acquisition of awareness, retain attention through utility, stimulating advocacy through customer commitment and go back to the first step since customer engagement is an infinite loop.
Simple changes you can do to SEO to achieve increased rankings
Tweaking little things in your website can enable you to hit SEO gold through increased rankings. To do this, you have to think of the keywords that are presently giving your site good traffic and use it again in your page titles, new internal links, anchor texts, meta descriptions and different post contents in your website.
Reasons why your online reputation matters
One of the most neglected areas in SEM is online reputation management. If you have negative reputation, it can potentially lead to income losses. Different companies who give prime importance to online reputation are CEOs, political figures, companies and brands, celebrities and the job market.
Google Analytics’ Advanced Filter Segmentation
One good thing about Google is that it always comes up with tools that you can use to improve your SEO capability. One of these tools is Google Analytics’ Advanced Filter Segmentation which is a filter that you can use to segment Google traffic. There are two ways that you can do in order to collect data using this tool. The first one is to collect and report full referrer strings in GA and the second thing that you can do is to segment all Google Organic Search Data.
This tool featured in majestic SEO can help you find back links history by the month. This tool developed by majestic SEO currently ignores subdomains but the company is now working on developing this program so that in the future it can also include subdomains.
Three reasons why niches are important
We have always heard that niches are important to SEO. But here are three different reasons why it is. One, it is easier to distinguish yourself as a leader. Two, more defined target audience leads to higher conversion. Lastly, it is a better positioning for future expansion.
3 ways to generate word of mouth
Word of mouth is probably the most effective marketing tool there is. There are three ways on how you can generate talk among customers. The three ways are: understand what excites customers about you and what they naturally describe it, offer suggestions on how customers can talk about you and ask for customers to talk about you and guide them on how to do it.
Building an authority site from scratch
This article highlights the different steps that you can do to build an authority site from scratch. The six different things that you need to keep in mind are: keyword friendly domain name, content, site structure, back links, anchor text and third party resources like articles, press releases and social media.
Important tools for an online marketer
Every internet marketer will be lost without his tools. This blog post gives reviews on different tools that an online marketer can use. These tools are firefox quick search bookmarks, buzzstream, knowem, update scanner and a bonus on how you can view source codes from your Blackberry.
