Rockin’ SEO Blog - SEO Tools

Most owners of small businesses don’t even bother thinking about incorporating SEO in their marketing and advertising plan thinking that this technique is better suited for bigger corporations. What they don’t realize is that their type of business is the one more in need of an SEO strategy because they have limited resources but at the same time they need more exposure so that they can be competent enough to stand next to big brands and multi-million dollar corporations. For this week, Rockin SEO will concentrate on SEO techniques, tools and information that small businesses can utilize so that they can join in the SEO bandwagon also and not be left behind.

Mobile SEO and Mobile Analytics

People often interchange these two very different subjects which should not be the case. In this blog article, there are 33 resources that you can use in order to utilize Mobile SEO or Mobile Analytics. The different resources that Small and Medium Businesses can use are categorized under: Mobile Internet and Search, Mobile SEO blogs, Mobile SEO best practices and ranking factors, Mobile Web Design, iPhone SEO, Mobile Analytics and Other Resources.

Google targets small business owners

It is a very known fact that almost 90% of all existing businesses are categorized under small and medium businesses which account a lot when it comes to income generation and profits. Google understands this fact so they are now targeting small business owners to use their tools in order to achieve SEO. For example, Google Maps is capitalizing on giving increased exposure for small businesses with the introduction of the ‘favorite places’ list that enumerates the happening places in a certain locality which in turn promotes the small businesses and establishments in that area.

The right business strategy to achieve international SEO

Aiming for international exposure is an important marketing goal that small businesses should have. Like I said, this is what these kinds of businesses need because they have limited resources that can be allocated with marketing. In this blog post, the basics of SEO localization are discussed which includes language, hosting location, CC ltd, putting an address to every page and local links.

Easy SEO

Small businesses capitalize on easy steps that they can use to make the most out of their limited resources. In this article, easy ways on how to project, forecast, estimate and predict the return of investment for SEO are highlighted. These steps are as follows: picking keywords, determining if keywords have commercial content, determining the search volume, analyzing your competitor’s ranking, estimating ranking costs, estimating the traffic at each position, calculating revenue at each position and dividing estimated revenues by the cost.

Small business and blogging

Since we are on the topic of SEO for small and medium businesses, this topic can easily encompass the need for such businesses to establish and write their own blog. In this article, the many benefits of blogging are highlighted such as offering company news to people who need it, ability to provide customer support and easily receiving customer feedback. Basically, the choice of whether to make your own business blog or not is completely up to the idea that the benefits will outweigh the disadvantages.

Top Ten Items in SEO and Search Marketing

The connection between an IP address and SEO

The term IP addresses seems to be very intimidating especially if you don’t have a particular experience when it comes to web hosting. IP address is a specific location that is given to a website by its hosting company. IP addresses are unique just like any other normal home address or e-mail address that we have. This article tackles the influence that IP addresses have to SEO. It differs in whatever which way you choose to look at it, but it definitely has significant impact on SEO.

Internet Marketing Skills that should be natural to any expert

This article gives a rundown on the top 11 internet marketing skills that should be natural to any expert. These skills are: XHTML and CSS, Search engine optimization, Pay per click marketing, analysis, usability, complete sentences, RSS and feeds, blogging and media, e-mail marketing, Statistics 101 and Marketing.

The link between SEO and Social Media

The terms SEO and Social Media are sometimes used interchangeably. SEO is linked in social media in such a way that without social media sites, SEO will surely suffer. Getting links is important in SEO and this can be done through many social media sites. Through social media, the makers of SEO will know their target audience well through analysis of user behavior used by popular search engines.

Google and sitemaps

Google recently conducted and completed a study about sitemaps during the WWW 09 Conference held in Madrid. The study’s aim was to measure the extent of the use of sitemaps in Google. Some of the interesting facts lifted from the study are 35 millions sitemaps were built as of October 2008, these 35 million sitemaps have billions of URLs in them and most popular sitemaps use XML, Unknown, URL list, Atom and RSS.

Ways on how you can use Google Calendar as a Productivity tool

Google Calendar is useful enough as it is. But this article presents more ways on how this program can be used as a productivity tool. The ten ways highlighted in this site include: using Gears so you can use Google Calendar offline, integrate with Gmail, integrate with Facebook, get to know more features of this program like calendar notifier and the milk, use Google calendar beautifiers and alternative management.

 Updates on Google Adsense policies

Updates on the Google Adsense’s policies were introduced this week. Some of the additional policies include banning sites which are: pornographic in nature, uses mature and violent content, content which promotes racism, excessive profanity, stolen or hacked content, content with drugs or drug paraphernalia and sales of beer and tobacco among others.

A look at shortened URLs

This article tackles the rising popularity of programs which offer to make your URLs shorter. Thanks to the number of characters restriction in Twitter. If you are entertaining thoughts on shortening your URLs, this article suggests that you do it on your own instead of employing a program to do it for you.

Pitfalls of small business when it comes to making their website

The common pitfalls of small businesses when making their website are as follows: they hire cheap designers, they hire some unknown person they know to make the website, they reinvent the wheel on the navigation of their site, the website they make have identity crisis, no call to action, they are led to believe that their site can be the number one website, copy content from another site, not search engine friendly, excessive advertising, link out to everybody and poor domain choices.

Sites that Small Business should go into

Small business usually doesn’t have the capacity and budget to hire big and popular consultants to help them with their websites. Due to this a small business owner should be creative enough to think of ideas that he can use to help his website. Four top sites that small business owners can use to help them out are Yahoo Answers, Twitter, Wordpress and Flickr.

Sources of link intelligence

As SEO practitioners, we all know that links are very important in any site so that it can improve the rate of traffic to your site. It is important that you find sites in which you can get popular links to be used in your site. Different sources for link intelligence are: Google, Yahoo Site Explorer, Majestic SEO, SEOmoz Linkscape and Alexa among others.

Alternative Keyword Suggestion Tool

Keyword research is very important in SEO and this is the reason why a lot of keyword suggestion tools are very popular right now. One specific keyword tool is reviewed in this blog and that is Actual Keywords. It is a newly launched keyword tool which offers list of keyword phrases and full package for popular phrases, free of charge.