Rockin’ SEO Blog - SEO Tools

Most owners of small businesses don’t even bother thinking about incorporating SEO in their marketing and advertising plan thinking that this technique is better suited for bigger corporations. What they don’t realize is that their type of business is the one more in need of an SEO strategy because they have limited resources but at the same time they need more exposure so that they can be competent enough to stand next to big brands and multi-million dollar corporations. For this week, Rockin SEO will concentrate on SEO techniques, tools and information that small businesses can utilize so that they can join in the SEO bandwagon also and not be left behind.

Mobile SEO and Mobile Analytics

People often interchange these two very different subjects which should not be the case. In this blog article, there are 33 resources that you can use in order to utilize Mobile SEO or Mobile Analytics. The different resources that Small and Medium Businesses can use are categorized under: Mobile Internet and Search, Mobile SEO blogs, Mobile SEO best practices and ranking factors, Mobile Web Design, iPhone SEO, Mobile Analytics and Other Resources.

Google targets small business owners

It is a very known fact that almost 90% of all existing businesses are categorized under small and medium businesses which account a lot when it comes to income generation and profits. Google understands this fact so they are now targeting small business owners to use their tools in order to achieve SEO. For example, Google Maps is capitalizing on giving increased exposure for small businesses with the introduction of the ‘favorite places’ list that enumerates the happening places in a certain locality which in turn promotes the small businesses and establishments in that area.

The right business strategy to achieve international SEO

Aiming for international exposure is an important marketing goal that small businesses should have. Like I said, this is what these kinds of businesses need because they have limited resources that can be allocated with marketing. In this blog post, the basics of SEO localization are discussed which includes language, hosting location, CC ltd, putting an address to every page and local links.

Easy SEO

Small businesses capitalize on easy steps that they can use to make the most out of their limited resources. In this article, easy ways on how to project, forecast, estimate and predict the return of investment for SEO are highlighted. These steps are as follows: picking keywords, determining if keywords have commercial content, determining the search volume, analyzing your competitor’s ranking, estimating ranking costs, estimating the traffic at each position, calculating revenue at each position and dividing estimated revenues by the cost.

Small business and blogging

Since we are on the topic of SEO for small and medium businesses, this topic can easily encompass the need for such businesses to establish and write their own blog. In this article, the many benefits of blogging are highlighted such as offering company news to people who need it, ability to provide customer support and easily receiving customer feedback. Basically, the choice of whether to make your own business blog or not is completely up to the idea that the benefits will outweigh the disadvantages.

Social Media Marketing is an important tool not just in organizing your social life but also in SEO purposes. You can get inside Social Media Marketing sites to promote your site so that you will achieve a wider audience for your campaign. This week, Rockin SEO will reveal top 5 topics regarding Social Media Marketing and Social Media Search.

Sphinn

Sphinn is probably the best site that can be used by any SEO professional or rather someone who is concerned with social marketing. Sphinn is the first social media search engine and can also be used in networking with fellow users. These two main functionality of the site are what makes it work. Sphinn also gives credit to popular articles that are most searched and viewed by its users.

Flickr for marketing

In hindsight, Flickr is primarily a social photo sharing site wherein users can upload their pictures to be shared with their friends and other contacts. Now, Flickr can even be used in social marketing because of its strong following. Probably one of the factors why Flickr is very popular is its tie up with Yahoo. Once people search Yahoo for images, it searched the Flickr database. This enables the users and their photos to reach a wider audience.

Ongoing SEO implementation

Companies who use SEO usually just stop with the monitoring when the project has already been implemented and has reached the final phase. This is a wrong move because the implementation would have to be carried out to the evaluation and assessment whether the campaign was effective or not. Ongoing SEO implementation is important because it will eventually help in the spotting of mistakes and factors which are not benefiting the campaign.

Google’s Firefox extension

In this new Firefox version, the Google extension have the following added functions to it. This include: viewing paid and organic search results as they appear in different cities, viewing paid and organic search results as they appear in different regions, open all results from countries, cities and regions in multiple tabs for easy comparison, viewing paid and organic search results from a specific IP address and viewing paid and organic search results from any US ZIP code.

Stumbleupon

Like any other Social Media sites, Stumbleupon is a great tool that you can use to bring in traffic to your site. But if you misuse it, you will probably get banned from it and be a liability instead of an advantage. With Stumbleupon you can expand your network and share your site to millions of existing users.

The internet is changing at such a crazy phase that sometimes it’s very hard to keep up with the trends that are introduced every once in a while. Some trends will stay but others are just around to create buzz and then die an unfortunate death in the internet world. In this week’s listing, top 5 SEO trends are discussed.

Paying for links

Links are an important component of any SEO campaign and nothing surely beats paying for links if you want to get the best links out there the right way. A lot of SEO sites will employ link farming or just randomly putting links in their sites without any relevance whatsoever to their site and this will lead them to be banned from search engines because doing this can constitute fraud. While we do not endorse link buying: one way of buying links is to directly ask the owner of the website and ask them to rent a link. Another venue that is popular at is paid directories.

Instant SEO

SEO cannot be done instantly, there are countless hours and days spent on the planning, implementation and evaluation processes that it is almost impossible to have your site SEO-ready in just 60 minutes. But this insightful article promises just that as it gives a detailed step-by-step plan that you can use if you want to get your site SEO-ready in this specified time frame.

SEO Consulting

Some companies who have achieved having their site SEO-ready with the help of legitimate SEO consultants fall into the popular pitfall of stopping with the actual consultation after they have established their site. This article argues that the best thing that you can do is to have ongoing SEO consultation even after the main goal has been completed. Advantages of doing such are as follows: oversight of implementation, acquiring more links, consultancy services of SEO professionals, more people helping out with SEO and search marketing analytics.

Sphinn.com

One of the trends and tools that has been with us for a long time already is Sphinn, an online site launched by Danny Sullivan with the primary aim of acting as a social news and networking sites for search engine marketing. Sphinn is truly one trend that still enjoys loyal viewers and patrons despite the bad reviews and predictions that it encountered before its actual launch.

Women in SEO

Women have been clamoring for equal rights that are regarded to men for a long time. Now, with the popularity of search engine marketing and SEO, this battle also encompasses these two prevalent topics as women are now holding key roles in this industry. This article primarily sends a message to all women in the field of SEO to continue doing their good work as they are not alone.

We at Rockin’SEO believe that SEO tools are important in carrying out and implementing any SEO campaign. In this update, we will discuss the top 5 blog posts about SEO Tools which will be beneficial in helping any SEO campaign.

The ultimate SEO tools list
Who doesn’t love free stuff over the internet? Especially if it comes off as very effective tools on top of being completely free. In this ultimate listing, different SEO tools are included which meet three requirements. One, these are all very helpful in SEO. Two, all these tools are web-based. Lastly, all the tools listed are completely free. How else can you go wrong? The tools listed in this blog post are grouped in different categories. The categories include backlink analyzing online SEO tools, keyword research and brainstorming tools, domain name online tools, on-site analysis online SEO tools, search related online tools and website traffic and demographics report. And ofcourse, if you are looking for a free keyword tracker that works across search engines, you can always check out our very own free keyword tracking tool.

Tools for SEO diagnostics

Most people who are into SEO have complete disregard when it comes to diagnosing their SEO campaign because they don’t know how much benefit this can bring to them. Diagnosing your SEO campaign will give you feedback on how your SEO campaign is doing and what areas need improvement. The different tools listed in this blog post will surely help you with diagnosing your SEO campaign. The tools mentioned are: QuarkBase.com, CubeStat.com, Statbrain.com, Popuri.us and Test Everything. Different rankings and evaluation are also given to these sites. My favorite is definitely ReviewMyWeb - a free website grader, which gives you a good overview of which components of your website you need to concentrate on. I’m a bit biased as I created this tool recently with my friends. It’s got some great reviews though and you should definitely head over and give this one a try as well!

Easy ways to get links

Any SEO expert will attest to the fact that easy link building is one of the most important tools that anyone can use on SEO. But of course, it doesn’t necessarily mean that you should just incorprorate any link out there to your site because that’s called link farming and is deemed illegal in Google. Search engines will look at both the quantity and quality of the links. Some of the steps given in this article suggests that in order to do link building, you should submit to directories, add resources to generated sites, get online bookmarking badges like Delicious and working with other sites or blogs to get your link published on other sites.

Need help with Keyword Brainstorming?

In SEO, content is king. But if you look at content, you will see that majority of what is used in the web content concentrate on the different keywords that you have. The first step towards finding the right set of keywords is challenging but there are a lot of tools that you can use in brainstorming for different keywords that you can use. In this article, different keyword brainstorming tools are discussed and some of these include Google Sets, MSN cluttering tool, Searchradar, Keyword Map and Urban Dictionary.

Using Google Analytics in tracking SEO rankings

Tracking SEO rankings is also an important way of evaluating the over-all effectiveness of your SEO campaign. Google enables SEO practitioners to have an easier time in dealing with this task by introducing Google Analytics. Using this tools will require you to undergo several steps like setting up a filter and viewing the ranking results.

By the way, if you like these posts, help us out by spreading the word and favoriting them on Sphinn, Digg and those other places you like to hang out. And if you’d like to get updates, just subscribe in that little subscribe box on the right! Have a great week!

Top Ten Items in SEO and Search Marketing

Usability and SEO

This blog is actually a review of Stephen Klug’s “Don’t Make me Think: A Common Sense Approach to Web Usability. In this book, Klug highlighted the different elements that are always beneficial to SEO. These are: clear visual hierarchy, intuitive links and obvious clikability, eliminating unnecessary words and page names & title tags.

Framework of local search campaigns

The local search campaign is now kicking more than ever as it is becoming widespread before our very eyes. Big companies are now entertaining thoughts of going local instead of going global with their SEO campaigns. Here are some of the reasons provided by the blog: a local search campaign won’t take a lot of time before it can be up and running and there are many resources that you can use over the web to help you out with your mission.

Things you don’t know about online PR

The shift from paper to online media has also seen the shift in other media related things like PR in cyberspace. The two have become so interchangeable that it’s already hard to draw the line between them. Online PR is more concerned with client perception and building relationships with people who matter. There are many elements involved in online PR and here are some of them: developing key relationships, going social, writing for web, time for release and measuring impact. This blog also gives out examples of how online PR is achieved, the most popular of which is the Obama campaign before the elections.

More reasons why people are sticking up to SEO

We all have been reading a lot about the different reasons why companies use SEO. In this blog entry, 85 more reasons are being handed out. Some of these reasons are: designers and website owners think that SEO is all about keyword stuffing, submitting to search engines, creating mini-sites or a scam.

A way of determining useless links

We are all very much aware of the impact of link building and the ample effect it has on SEO. In finding links for the sites, it is important that you will be able to weed out the no follow and useless links so that the best links will be the ones you will keep. Here are some of the indicators that the link that you are looking at is possibly a no follow or juiceless link: no follow page level, robots.txt and 302 redirection among others.

How does URL rewrites and 301 redirects work?

Basically URL rewrites are done if you change the way a URL is written so that the way it is displayed in your browser is also different. But you have to keep in mind that the code itself will not change, it will remain the same. On the other hand, a 301 redirect happens after you rewrite your URL and you have to make sure that your old URL will point to the new one by using a 301 redirect. Steps on how to make URL rewrites and 301 redirects are also given in this blog entry.

Best practices of SEO blogging

Some of the best practices of blogging for SEO are highlighted in this entry. Some of these include choosing one key phrase, using a key phrase as your title, creating and using relevant categories, paying attention to key phrase replacement, creating and following a linking strategy and creating new tags.

Effectively writing a PPC copy

The success of a PPC campaign is heavily dependent on the Ad copy that goes with it, due to this much attention is given to the writing part itself. Here are several factors that you need to remember if you are writing a PPC ad copy: there is not a lot of room for your message, the text chosen should be very relevant, performance tracking is important and the right response to data presented to you is needed. Furthermore, there are 4 types of ads that you can create and these are: Keyword Focused Headline, Dynamic Keyword Insertion, Ad Copy Q and A, and the Wild copy.

Adding elegance to Wordpress

Wordpress is a popular favorite among bloggers because it is very user-friendly which makes life easier for bloggers and SEO practitioners alike. One problem when a Google inquiry is done is that it reflects the same wordpress page twice, making the searcher doubtful in clicking both because it might mean duplicate content. So as a Wordpress user, what should you do? You can do the multiple loops approach as stated in this blog entry.

Black Hat SEO and Google

In this video taken from SES London, 50 participants were asked what should be done by Google to those sites which have Black Hat SEO. A lot of ideas were thrown in, including sending the Black Hat SEO to Australia among others.

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Affiliate Links and Ethics

A lot of ethical debate is spawning out of affiliate links being featured in blogs and Twitter. While some might argue that this is purely excusable because really, once you put up stuff in the internet, it’s free for everyone to copy or link to. But, some bloggers have been waging the ethical debate saying that if you want to copy a link and make it as one of your affiliates, you have to do so with the expected amount of transparency and exercise full disclosure over doing so.

New things at Google’s Searchology

During the past week, Google introduced 3-4 new things in its Searchology brand. These new inclusions in Google’s ever-popular search engine includes: having suggestions under the assumption that the user mistyped or misspelled what he wants to search for, having mid-page breaks of other suggestions and the ‘did you mean…’ line found on the top of the page if Google thinks that there’s a more correct term for what you typed.

Statistical research and local search rankings

A study done by Brian Carter involved taking top three keywords from his clients and entering them during the following factors: reviews, number of incidences, photos and videos, user content and webpages and for the destination URL Brian tested them out on the following criteria: inbound links, page rank, number of pages in a site and number of incidences of parts of keyword in homepage title tag. The results of his study are as follows: more reviews have better rankings, and the correlation between inbound links and number of pages in a site are very weak.

What all SEO Rocket Scientists should know…

These three things are: starting out with a plan, thinking like a buyer and breaking all the rules in SEO. Furthermore, the article gives more rules to be successful in the SEO game and these are: writing for the web isn’t as hard as it seems, some gurus are more interested in your money and not teaching you how to succeed, absorb what makes sense, read and just write. The last tip that the write gives is to just unplug it and take some well-deserved rest.

7 deadly sins of social media

This insightful article shares that there are seven deadly sins when it comes to social media. These seven sins are: vanity, envy, lust, anger, sloth and greed. In order to stop committing these seven deadly sins, you have to exercise the following; balance, connecting, generosity and transparency.

Free tools for your site

We all want to have everything’s that’s free. Fortunately, this also translates in the free tools that your site can use in order to make sure that you are in good company. The three tools mentioned in this site are: domain neighborhood checker, backlink history and checking top pages. The bottom line is that you should be able to find a good neighborhood for your site, so you should definitely stay away from bad neighborhoods in the internet.

Golden rules in link building

We all know that link building is one of the top priorities that you have in SEO. The popularity of link building was known to have been a cause of Google’s introduction of PageRank. The golden rules in link building as stated in this article are as follows: relevant page and in-content links, domain trust, natural anchor text distribution, nofollow, juicy page, don’t spam and don’t buy links for PageRank.

The relation between link building and picking up a girl

This funny article shows us the link between link building and picking up a girl. In line with this, it gives a crash course on the different aspects training a link builder. Furthermore, the link building approach is likened to a woman, under the following premises: it is entertaining and memorable and finding a golden link can be incredibly sexy.

Discounts and promotions in link building

The recession has hit even the SEO world as discounts and promotions are being offered up by sites who want their links to be advertised in another site. Some of the directories offering discounts are UK Small Business Directory, RubberStamped, Avia Directory, Greenstalk and Global-Weblinks among many others. If you want to score discounts in link building, this is the one article that you should check out.

One link building secret that no one listens to

A lot of link building how-to-lists have been populated over the years but this article shares an insightful take about one link building secret that no one listens to. The thing is the author gets asked a lot of times on the top secret when it comes to link building but the truth is, there are no secrets whatsoever.

Top Ten Items in SEO and Search Marketing

Checking out the competition

In SEO, checking out your competition is essential to your over-all campaign. Basically, there are two questions that should be answered by your research about your competitors and these two questions are: what are the things that your competitor does that are more successful than what you’re doing and which new tactics being employed by your competitor that you can also use to have effective link building?

Where to promote your blog’s RSS feed

Any blogger should know that promoting a blog’s RSS feed is very important. The main question is to where should these feeds be promoted? This article gives 8 prime spots to promote your blog’s RSS feed. These spots are: RSS autodiscovery, subscriber count, call to action, big orange feed button, email form, welcome message before posts, call to action after posts and content links.

SEO in financial websites

Any website can make use of an SEO campaign and financial websites are not immune to this. Credibility is very important in building a solid group of clientele and your website has to have lots of this. If you have a finance website, it is best that you are specific with your services and allot a page for each of your services. By doing this, you will have better chances of improving your website ranking because your services are very specific and categorized well in separate pages.

Link building from A - Z

This resourceful article gives a list on what link building is all about using all the letters of the alphabet. The writer of the article argues that you will see a lot of numbered lists about link building, so he used the alphabet as a kind of code so that SEO practitioners can remember everything they need to know about link building.

In-depth review of Keyword Discovery

This article presents statistical and graphical data to support the hypothesis that the program Keyword Discovery is making the wrong keyword suggestions. It is very important that in using keyword research tools, one must use his own common sense, research and knowledge because these tools are merely making suggestions based on automated data which of course, can also have its own share of errors.

Comparing link power between two sites

For all those who have been very curious in determining or comparing the link power of two sites, then you should read this article as it presents two ways to do so through the use of majestic SEO or SEOquake Firefox addon. These two sites have the ability to empirically compare the link power of two websites providing utmost advantage to you over your competitors.

Are web directories, a thing of the past?

Other emerging web directories like Google and Wikipedia are gaining more popularity by the minute. This means that old web directories such as DMOZ are now getting less and less used by people. This prompted DMOZ to publish a blog demanding respect, and in answer to that blog post, this piece was written.

How to use Google Talk effectively

Google Talk is a new instant messaging program powered by Google. It is a heavy favorite among users and in order to effectively get the most out of it, this article provides four ways on how to do so. These four ways are: using Google Talk as a translator, using it as a live chat client, using Digsby which is an add-on application which enables users to integrate other IMs with Google Talk and using gTalk sidebar which integrates Google Talk with Firefox.

How to be successful in YouTube?

This blog post written by Sheena Melwani, who herself is considered very successful in YouTube shares her insights on what is the recipe for success for videos posted in this website. Sheena highlights that videos should elicit a reaction to be popular. Success in YouTube can also be accounted to the use of the different elements in the site.

Ways on how to identify link prospects

Links are important in SEO and this blog post gives out 17 ways on how you can identify link prospects. Several tips given include: linking out to known link sites, bookmarking, promoting in Twitter and getting links from sites which have the similar content to your site.

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The connection between an IP address and SEO

The term IP addresses seems to be very intimidating especially if you don’t have a particular experience when it comes to web hosting. IP address is a specific location that is given to a website by its hosting company. IP addresses are unique just like any other normal home address or e-mail address that we have. This article tackles the influence that IP addresses have to SEO. It differs in whatever which way you choose to look at it, but it definitely has significant impact on SEO.

Internet Marketing Skills that should be natural to any expert

This article gives a rundown on the top 11 internet marketing skills that should be natural to any expert. These skills are: XHTML and CSS, Search engine optimization, Pay per click marketing, analysis, usability, complete sentences, RSS and feeds, blogging and media, e-mail marketing, Statistics 101 and Marketing.

The link between SEO and Social Media

The terms SEO and Social Media are sometimes used interchangeably. SEO is linked in social media in such a way that without social media sites, SEO will surely suffer. Getting links is important in SEO and this can be done through many social media sites. Through social media, the makers of SEO will know their target audience well through analysis of user behavior used by popular search engines.

Google and sitemaps

Google recently conducted and completed a study about sitemaps during the WWW 09 Conference held in Madrid. The study’s aim was to measure the extent of the use of sitemaps in Google. Some of the interesting facts lifted from the study are 35 millions sitemaps were built as of October 2008, these 35 million sitemaps have billions of URLs in them and most popular sitemaps use XML, Unknown, URL list, Atom and RSS.

Ways on how you can use Google Calendar as a Productivity tool

Google Calendar is useful enough as it is. But this article presents more ways on how this program can be used as a productivity tool. The ten ways highlighted in this site include: using Gears so you can use Google Calendar offline, integrate with Gmail, integrate with Facebook, get to know more features of this program like calendar notifier and the milk, use Google calendar beautifiers and alternative management.

 Updates on Google Adsense policies

Updates on the Google Adsense’s policies were introduced this week. Some of the additional policies include banning sites which are: pornographic in nature, uses mature and violent content, content which promotes racism, excessive profanity, stolen or hacked content, content with drugs or drug paraphernalia and sales of beer and tobacco among others.

A look at shortened URLs

This article tackles the rising popularity of programs which offer to make your URLs shorter. Thanks to the number of characters restriction in Twitter. If you are entertaining thoughts on shortening your URLs, this article suggests that you do it on your own instead of employing a program to do it for you.

Pitfalls of small business when it comes to making their website

The common pitfalls of small businesses when making their website are as follows: they hire cheap designers, they hire some unknown person they know to make the website, they reinvent the wheel on the navigation of their site, the website they make have identity crisis, no call to action, they are led to believe that their site can be the number one website, copy content from another site, not search engine friendly, excessive advertising, link out to everybody and poor domain choices.

Sites that Small Business should go into

Small business usually doesn’t have the capacity and budget to hire big and popular consultants to help them with their websites. Due to this a small business owner should be creative enough to think of ideas that he can use to help his website. Four top sites that small business owners can use to help them out are Yahoo Answers, Twitter, Wordpress and Flickr.

Sources of link intelligence

As SEO practitioners, we all know that links are very important in any site so that it can improve the rate of traffic to your site. It is important that you find sites in which you can get popular links to be used in your site. Different sources for link intelligence are: Google, Yahoo Site Explorer, Majestic SEO, SEOmoz Linkscape and Alexa among others.

Alternative Keyword Suggestion Tool

Keyword research is very important in SEO and this is the reason why a lot of keyword suggestion tools are very popular right now. One specific keyword tool is reviewed in this blog and that is Actual Keywords. It is a newly launched keyword tool which offers list of keyword phrases and full package for popular phrases, free of charge.

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SEO codes and different roles

As an SEO practitioner, there are many categories and roles that you can potentially fall into. In this blog, different roles of an SEO professional are discussed. Some of these roles include being an old school SEO affiliate or a webmaster, SEO consultant or blogger, weak and cowardly SEO, journalist, pointy white hat, ethical SEO and a Search Engine Engineer.

 Ways on how to maximize customer engagement

Customer engagement is one important factor to any SEO site. In fact, this topic is so important that it was featured as one of the topics in the eMarketing Summit by Innotech held in Portland, Oregon. One important factor is branding, since brands are used to market the company and a source of identity. The following are some steps highlighted during the talk in order to maximize customer engagement: listen to your customers, acquisition of awareness, retain attention through utility, stimulating advocacy through customer commitment and go back to the first step since customer engagement is an infinite loop.

Simple changes you can do to SEO to achieve increased rankings

Tweaking little things in your website can enable you to hit SEO gold through increased rankings. To do this, you have to think of the keywords that are presently giving your site good traffic and use it again in your page titles, new internal links, anchor texts, meta descriptions and different post contents in your website.

Reasons why your online reputation matters

One of the most neglected areas in SEM is online reputation management. If you have negative reputation, it can potentially lead to income losses. Different companies who give prime importance to online reputation are CEOs, political figures, companies and brands, celebrities and the job market.

 Google Analytics’ Advanced Filter Segmentation

One good thing about Google is that it always comes up with tools that you can use to improve your SEO capability. One of these tools is Google Analytics’ Advanced Filter Segmentation which is a filter that you can use to segment Google traffic. There are two ways that you can do in order to collect data using this tool. The first one is to collect and report full referrer strings in GA and the second thing that you can do is to segment all Google Organic Search Data.

 Comparing back link history

This tool featured in majestic SEO can help you find back links history by the month. This tool developed by majestic SEO currently ignores subdomains but the company is now working on developing this program so that in the future it can also include subdomains.

Three reasons why niches are important

We have always heard that niches are important to SEO. But here are three different reasons why it is. One, it is easier to distinguish yourself as a leader. Two, more defined target audience leads to higher conversion. Lastly, it is a better positioning for future expansion.

3 ways to generate word of mouth

Word of mouth is probably the most effective marketing tool there is. There are three ways on how you can generate talk among customers. The three ways are: understand what excites customers about you and what they naturally describe it, offer suggestions on how customers can talk about you and ask for customers to talk about you and guide them on how to do it.

Building an authority site from scratch

This article highlights the different steps that you can do to build an authority site from scratch. The six different things that you need to keep in mind are: keyword friendly domain name, content, site structure, back links, anchor text and third party resources like articles, press releases and social media.

Important tools for an online marketer

Every internet marketer will be lost without his tools. This blog post gives reviews on different tools that an online marketer can use. These tools are firefox quick search bookmarks, buzzstream, knowem, update scanner and a bonus on how you can view source codes from your Blackberry.

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Don’t blame it on recession

Most online marketers are blaming recession for the decrease in online marketing sales and over-all activity, but this blog from Lisa Barone insists that the recession should not be blamed, it’s just that online marketers suck. The reality is recession became our first excuse over everything that we couldn’t do in the past months. The author recounted the fact that she opened a business and became an entrepreneur in the height of the recession and encouraged entrepreneurs to weather the storm because they have the advantage over other people, they are hungry and very motivated.

 The use of tag speeding

 A case study about tag speeding was discussed and highlighted different steps on how to use auto-tag in SEO sites. The different steps are as follows: seeded tag words, tag pages, separating the wheat from the chaff and profit.

Comparing SEO toolbars

With the emergence of the new Digg toolbar, the discussion about different SEO toolbars is now very active. A comparison among SEOBook SEO toolbar, SEOmoz toolbar and SEOquake toolbar was provided. SEOBook SEO toolbar is created by Aaron Wall and is a very impressive toolbar. SEOmoz toolbar is exclusively for MOZ members and has a lot of quick and good information. SEOquake toolbar is the first toolbar that the author used and is very useful.

SEO vs. Natural site developments

In this article, a case study comparing two different methods which are SEO and the natural way. The site which has SEO included ordinary tactics that you will find in SEO like paid and reciprocal links and content development, while the other site was developed using no SEO tactics whatsoever. The results are overwhelming, the SEO site has generated traffic after a few months and is earning well while the natural site encountered problems and struggled with traffic generation and profit.

How to launch SEO websites for small businesses

This informational guide highlights different steps that small businesses can employ if they want to launch their own SEO website. It is important to remember to localize your own content, create and claim your business listings and build local mentions.

Corporate social media efforts will most likely fail

A study undertaken by Gartner revealed that most Fortune 1000 companies who launched their social media efforts will most likely fail with the rate of 50%. This means that half the time, any corporate social media efforts will most likely fail. The most bothersome thought is that these are Fortune 1000 companies who have the most amount of resources available for them to succeed but in reality, their efforts flounder. Here are some ideas that you can use to make sure this doesn’t happen to your social media efforts: identify your audience, define your success measurements, plan a strategy that involves all stakeholders, be transparent and recognize the fact that it’s not all about you.

Identifying your social marketing niche

This article highlights the different ways of identifying your social marketing niche through paid searches or organic searches. For paid searches, you should concentrate on the following: landing pages, campaign optimization, keyword research, ad creation, bid management, testing and analytics. On the other hand for organic searches, you should concentrate on link building, keyword searches, social media, content generation, domains, server-side and analytics.

Keyword research for an established site

Doing keyword research to coincide with a startup site is fairly easy, but the challenge happens if you need to do keyword research for an established site. If you want to have keyword research for an already established site, you need to do the following: look at the top referrals first, try to sort top referrals according to pattern, organize your keyword phrases and patterns and research your current rankings.

HTML is essential to SEO

This article reiterates the fact that if you want to be successful in SEO, you need to be an expert of HTML first to have a better understanding of the topic. Knowledge of programming language is essential to anyone who wants to be an SEO expert.

Using guest blogging to get back links

Blog scraping is a tool used by SEO sites to get back links to their site. How do you achieve this? You just need to get your own blog scraped by bigger and more frequently updated sites and you’ll hit back links gold. You can also use blogs to increase your search engine ranking. You can use search engines to look for blogs that you can scrape and the most common method is just to directly copy the HTML code.