Top Ten Items in SEO and Search Marketing
Habits of effective PPC Managers
There’s really no denying that it really takes a lot to be an effective and highly successful PPC manager. In this article, 6 common habits that are evidently found many successful PPC managers are discussed. These 6 habits are growing your keyword list, testing and tweaking, keeping a campaign diary, leveraging your web analytics software, eyeing your competition and staying informed of advertising policy updates and other search publisher news.
Brand awareness is great SEM
In this article, it is said that brand awareness is what fuels SEM. The writer argues that there are many things that traditional marketing and SEM don’t come in good terms about but one of the common links that are unifying both marketing techniques is brand awareness. The public is getting wiser by the minute, they do not only go to the popular sites or the sites which are most frequented by other people, they usually go to proven and established sites because their trust levels toward these sites are greater.
Great traffic trackers for your campaign
When it comes to SEO and SEM, the main determinant of how efficient and effective your over-all campaign is through the traffic that is being coursed to your site. Daily monitoring and live tracking is very important. To help you out with live traffic tracking for your site, there are three free tools that you can use which are SiteMeter, GetClicky and BLVD status. SiteMeter is considered as the simplest of the three free tools, giving out basic information about traffic to your site. On the other hand, GetClicky and BLVD status are more advanced tools, offering traffic analysis to the users.
How to do an SEO audit
An SEO audit is a much needed undertaking for any SEO practitioner. This is done to discover and potentially troubleshoot problems in your site. A framework in doing an SEO audit is given in this article and it covers everything from the title page to the big four factors of SEO which are URLs, site architecture and navigation, product label pages and site latency. Tools to help out in doing an SEO audit is also ennumerated.
Sources of duplicate content
Most SEO practitioners try to shy away from duplicate content as much as possible because having something like this in your site will spell SEO and ranking problems for you. But what some SEO practitioners don’t know is that there are many sources of duplicate content online. Here are some sample tell-tale signs that you can pick up in order to know if a content is a duplicated one: if the content has any type of disclosure or disclaimer, words that occur in your web template, navigation, footer, sidebars, your last name and address and contact form.
Do you think you have too big of a company for SEO?
Most large companies often think that SEO is just for small and medium enterprises so they don’t usually bother with it. In a perspective of an SEO consultant, SEO is equally important for a large company who has an already established brand name and a small company which is struggling to make a name for itself. If you want to convince a big company to do SEO, you must present them with the results. This is a tried and tested formula that will surely work in convincing them to incorporate SEO in their marketing plan.
Social Media’s history
We all know how prevalent Social Media is today but how it exactly went from being a never heard of term before to being incorporated in our everyday lives now is quite a mystery. In this article, the history of Social Media is discussed which points its roots back at the 1950s. This historical timeline threads through telephone phreaking, bulletin board systems, commercial online services, world wide web, instant messaging, P2P, social networking and real-time statusphere.
Writing for people, not for search engines
This golden advice reiterates that even SEO practitioners should keep their focus on ultimately writing for people and not for search engines. Most SEO sites are being written for the sole purpose of rising up the rankings of search engines but this should not always be the case as people are the ultimate end users of SEO sites and not search engines. It’s okay to make your site SEO ready but also keep in mind that you are also catering to people and not just search engines.
Bing controversy
It surely doesn’t take long for new things especially new tools which are being introduced over the internet to be criticized and be in the middle of a controversy. Not even two weeks into its launch, Bing (the newest search engine developed by Microsoft) is being hounded by complaints that they manipulate the search engine rankings to bring in higher click through rates.
SEO tools that you probably aren’t using now
This list summarizes the little known SEO tools that most people don’t know about. These tools include Google Insights Bookmarket, Social Media Metrics Greasemonkey Plugin for Google Analytics, Robots.txt Generator, SearchBot Plugin and Disabled Personalized Search Plugin. All these tools are also free of charge and can bring in great advantages for your SEO site.
