Using Press Releases to get quality backlinks
The primary intention of press releases is to disseminate fresh information about your company or website, but now it is also being used as a tool to increase back links in order for your site to gain more popularity and traffic. With press releases, you reach a wider audience than what you typically have. If you don’t have anything new to write about when it comes to your company, focus on writing about new information in the industry that you are in. If you still can’t think of what to write about, you can come up with a good story and then spinoff a press release about it.
Using Online PR to build links
In connection to the first article, in this blog post using online public relations in order to build links for your site is the main topic. This is especially important for small businesses who do not have the right amount of resources to spend for their advertising and promotions. In this blog post, small businesses are being encouraged to use the internet in order to promote their site and business and gain more links which would increase their site’s ranking.
Dissecting your link intentions
More often that not, people who are building links for their site are lost in the main intention, or worse, do not have any intention why they are doing such. In the SEO game, it is easy to think that the more links you have the better and you will be sucked in to that mentality especially if you want to get ahead of the SEO game for the wrong reasons. This blog post dissects the main intent on why people want to gain more links. Ultimately, the blog digresses saying that the intention would be left to the best interest of the main engineer of the SEO but the search engine who only looks for the algorithm in any website would turn a blind eye on the intention of link building whatever it may be.
Yahoo and Microsoft search deal?
This weekend we saw the possibility of Yahoo scraping off its own search engine technique and possibly leasing off its main rival’s technique. Many people are asking for the main reasons why Yahoo is doing such a thing. Evidently, the people from Yahoo said that using their own technology costs a lot of money and they decided that leasing off from another power search engine will be a more feasible option for their company. The deal has not been closed yet but both companies are looking at early 2010 as the time line for inking the deal.
Vince Update
It’s been almost a month since Google has submitted its Vince update to its UK users. In the Vince update, it is stated that Google will be looking at these four different factors which are: trust, authority, reputation and pagerank when it comes to looking at websites. This actually squashes the belief that Google also looks for the brand popularity that comes with the website and that this factor can greatly affect the ranking that a webpage will have.
Getting technical with SEO
Most SEO practitioners will try to shy away from the technical side of SEO arguing that this job can better fit the computer scientists or engineers who have more knowledge about it than them. In this blog post, different technical tips that you might find useful are given out. These tips include: ensuring that the site has a reliable hosting platform, using geo-targeting, getting familiar with server response codes and redirects and site architecture amongst other things.
Are you an SEO predator?
Predatory SEO is characterized by being cutthroat, deceptive and dishonest. This blog post sheds light on the widespread presence and continuing grasp of predatory SEO in the internet. Basically, the author tells us that the people should be vigilant enough to know whether or not the website is saying factual SEO facts or not.
Using trends can help your website
Every little thing that is connected to the internet is subject to change. Even the SEO techniques that we have are subject to change. This blog post stresses that using trends in your website can help your business stay afloat and even prosper. The main benefit of SEO is that you can pinpoint exactly what specific month or time is the peak season and you can use this information so that it can work for you too. Different avenues where in you can see the current trends that you can use include Google AdWords Keywords Tool and Google Trends.
Top SEO blogs that you can use
There has been many ‘Top SEO Blogs’ articles out there that you probably lost count all in all. But this particular list is different from every other list because the blogs listed in this one is personally handpicked by the author and he swears by them. Different blogs included in his list include: Search Geeks, SEO Peeps, IR Watching, SEO Bad Asses, SEO Collectives and many others.
Designing a better landing page
Again, one of the most often overlooked parts in your SEO site is your landing page. Most SEO practitioners often disregard this part because they think that search engines won’t bother in checking this part of their webpage. But contrary to popular belief, your landing pages are extremely important in increasing your site’s rankings. Basically, there are four basic things that you can look out for in a landing page and these are: research, design, copy and testing and modification. Different tips given out by the author of this blog post in order to improve your own landing page include: knowing your visitors, putting up images, building your visitors’ trust and knowing exactly what your visitors are looking for.
