Most owners of small businesses don’t even bother thinking about incorporating SEO in their marketing and advertising plan thinking that this technique is better suited for bigger corporations. What they don’t realize is that their type of business is the one more in need of an SEO strategy because they have limited resources but at the same time they need more exposure so that they can be competent enough to stand next to big brands and multi-million dollar corporations. For this week, Rockin SEO will concentrate on SEO techniques, tools and information that small businesses can utilize so that they can join in the SEO bandwagon also and not be left behind.
Mobile SEO and Mobile Analytics
People often interchange these two very different subjects which should not be the case. In this blog article, there are 33 resources that you can use in order to utilize Mobile SEO or Mobile Analytics. The different resources that Small and Medium Businesses can use are categorized under: Mobile Internet and Search, Mobile SEO blogs, Mobile SEO best practices and ranking factors, Mobile Web Design, iPhone SEO, Mobile Analytics and Other Resources.
Google targets small business owners
It is a very known fact that almost 90% of all existing businesses are categorized under small and medium businesses which account a lot when it comes to income generation and profits. Google understands this fact so they are now targeting small business owners to use their tools in order to achieve SEO. For example, Google Maps is capitalizing on giving increased exposure for small businesses with the introduction of the ‘favorite places’ list that enumerates the happening places in a certain locality which in turn promotes the small businesses and establishments in that area.
The right business strategy to achieve international SEO
Aiming for international exposure is an important marketing goal that small businesses should have. Like I said, this is what these kinds of businesses need because they have limited resources that can be allocated with marketing. In this blog post, the basics of SEO localization are discussed which includes language, hosting location, CC ltd, putting an address to every page and local links.
Small businesses capitalize on easy steps that they can use to make the most out of their limited resources. In this article, easy ways on how to project, forecast, estimate and predict the return of investment for SEO are highlighted. These steps are as follows: picking keywords, determining if keywords have commercial content, determining the search volume, analyzing your competitor’s ranking, estimating ranking costs, estimating the traffic at each position, calculating revenue at each position and dividing estimated revenues by the cost.
Since we are on the topic of SEO for small and medium businesses, this topic can easily encompass the need for such businesses to establish and write their own blog. In this article, the many benefits of blogging are highlighted such as offering company news to people who need it, ability to provide customer support and easily receiving customer feedback. Basically, the choice of whether to make your own business blog or not is completely up to the idea that the benefits will outweigh the disadvantages.
