Rockin’ SEO Blog - SEO Tools

Internet Marketing Tips from Daniel Scocco

Daniel Scocco is the creator and main blogger of Daily Blog Tips, a popular blog in the internet which talks about internet marketing and social media. This article is actually an interview wherein the interviewer asks Daniel about the main idea or inspiration for his blog, major influences that brought about his blogging style, details and statistics about the Daily Blog Tips, his favorite posts in his blog and his personal favorite blogs which include other blogs.

Free SEO tools that actually work

For all SEO and SEM practitioners, finding out which SEO tools are free to use is a gold mine in itself already, but if these tools actually work, it brings about a whole new level of using SEO. This article gives off 100 tools that you can use in SEO which actually are proven to work very effectively. The different tools mentioned in this list are divided in different categories such as keyword tools, online tools, browser plugins, website ranking tools, monitoring tools, website optimization tools, sitemap tools, link tools, trend analysis tools, competitor research tools, resources and SEO services.

Google tools to SEO your iGoogle home page

A lot of people are using iGoogle as their home page, but do you know that you can further enhance this page so that you will be able to use it more effectively. This article gives off different tools that you can use for that same purpose. Different tools that were given are Google tools, competitive analysis tools, PPC, quick links to Google search tools and keyword research tools.

Social Media ABC’s

For people who are not that well-versed with social media, this article gives off a fresh take on the different things that you need to be aware of if you want to wander into the social media world. Literally, things that start with the 26 letters of the alphabet that will help you have a grasp and better understanding of how social media works.

Keywords and probability

We all know that keywords are the backbone of any SEO campaign. In this article, keywords are presented as an abbreviated thought that the SEO practitioner might have so that this thought will grow into the whole campaign but you need to keep in mind that you always need to go back to your central thought all the time and that is your keyword. With keywords, you need to remember that keyword density is always important and measuring the click through ratio of keywords is also a must so that you will know which keywords are profitable and which are not.

Hacking and cyber crime

Believe it or not, even if we are living in a fast-paced technological world, cyber hacking is still very rampant. Just this week, Twitter was hacked. Imagine, one of the world’s most popular and biggest social media sites was hacked, what danger will this pose to other smaller sites who do not have the same protection and security as huge websites? Cyber crime is very visible today but this does not mean that we cannot find out ways on how to fight it.

Business ethics and SEO

When we are talking about ethics and SEO, we usually conjure the ideas of White Hat or Black Hat SEO but what we don’t usually think about is the business ethics that should also be a prominent theme in your websites. In the world of ethics, the basic rule is very simple, do not do unto others what you don’t want to be done to you. What goes around WILL come around. If you decide to play dirty with a competing website, rest assured it will come back to haunt you one way or another so you have to be careful. I am not saying that you can’t have friendly competition with your competitors, competition is always healthy but you have to make sure that it is within the bounds of ethics.

Online advertising and adult advertising?

There is an ongoing idea that adult advertising is one of the leading sources of online advertising. According to Google, people search for the word ‘porn’ now more than ever compared to the previous years. But if you look at the list of the top 100 sites, very few of these adult websites are included there. The reason for this can be possibly pointed at the use of long term keywords in adult advertising.

Getting kicked out of Twitter

There are people who are getting kicked out or suspended in Twitter. What are they doing wrong? This article highlights a specific case wherein a person was suspended in Twitter because of suspicious activity.

Be careful while using StumbleUpon

If you are using Stumbleupon, you will notice that there is a ratings guide that you need to abide so that you will not have problems with posting content in the site. If the rating is titled ’suitable for all’ this means that everyone can view what you posted. On the other hand if the rating is ‘r-rated’ this means that your post contains nudity or violence. Lastly, if it is rated ‘x-rated’, your post possibly contains pornography, excessive nudity or a nude photo.

SEO Boondoggle?

Let’s admit it, there are a lot of SEO articles out there and majority of which are just complete nonsense, hence the term boondoggle which is actually defined as work done of little value just to look or appear busy. This blog article tackles this topic and discusses why some SEO sites are submitting themselves to be victims of such. To avoid being a boondoggle, the client must be extensively involved in the whole SEO process even if the SEO work has been outsourced to another professional company.

The relation between search and social media

Big companies bank on their huge budget to boost their brand awareness and brand name, but small companies cannot afford this kind of luxury. Most companies make the mistake of simply building the brand or company itself but they must realize that all of these are in vain because all these are nonsense without visibility. This blog post suggests two ways that you can do to increase your company’s visibility. The first one is to do your keyword research and get to know what the people are looking for and the second thing that you can do is to use social media sites to increase your site’s visibility.

Content ideas plus link building

This article starts off with stating a statistic that 69% of Americans go online to enable them to get through the recession. You might be asking why? Simple. If you go online there are increased chances of you finding bargains and discounts that will help you get most bang for your buck. With this fact in mind, you can now capitalize on making your website more attractive to this specific market. What you can do is to: encourage linking to your site by reaching out to your immediate network, writing a press release, use Twitter and other social media sites.

Do not be an SEO criminal

If you don’t want to be labeled as a SEO criminal by Google, you will definitely not do any of the following: big mouthing your SEO tactics, your sites are all tied together which makes you an easy target, over optimizing some of the keywords, link profile is unnatural, having a nofollow link attribute to sculpt PageRank, buy and sell obvious paid links and using a spam site to increase your rankings. Doing any of the aforementioned ways will surely put you in the Google hot seat and possibly get banned from the search engine.

China: No to Digg?

One of the more controversial news articles that were released last week highlights this topic. With China having a history of banning popular sites, this came as a no-surprise to many. There are cases where Chinese bloggers or bloggers who are based in China would try to submit their submissions to Digg but the site would hang and be like that for a long time, prompting people to believe that there is a possibility that China is actually in the process of banning the popular social media site.

Common misconceptions about Black Hat SEO

The term Black Hat SEO is also synonymous to unethical SEO. Major search engines sites like Google are particularly adamant on battling this SEO technique which are being used by certain individuals and companies who have the intention of increasing traffic to their site by employing fraudulent practices like link farming and using invisible white text. Here are some misconceptions that are mentioned in the article: Black Hat SEO strategies will yield short-term results, Black Hat SEO are not as effective now because search engines are getting smarter against it and Black Hat SEO will poison your corporate image.

Guide to building links internationally

International link building is one way of expanding your target audience and at the same time, reaching your local areas specifically. In this article which can also be called as a crash course to international link building, you will see that there are several things that you have to know before you can actually do it. These steps include: identifying your international SERPs competitors, prospecting for international link building policies, qualifying international link building opportunities and actually acquiring international links.

Business strategy that you should have for international SEO

In connection with the blog that was discussed previously, this article tackles certain business strategies that you can undertake if you want to break into international SEO. This article also tackles geotargetting wherein you specify which areas your SEO campaign will be visible in. Geotargetting is extremely helpful especially if you have a certain market for your products or services.

Resources for mobile SEO

An emerging trend is now taking the form of mobile SEO and this article gives off resources that you can use in order to help you enhance your mobile SEO campaign. The resources are grouped as follows: mobile internet and search, mobile SEO blogs, mobile SEO best practices and ranking factors, mobile web design, iPhone SEO, mobile analytics and other mobile SEO resources.

Technical review for Geotargetting

As previously mentioned, geotargetting is extremely helpful especially if you have a particular segment of the market that you are catering to. In order to determine if you are ready to use geotargetting, you need to qualify first three different characteristics which are: query, interface and SERP. You also have to use explicit signals and implicit identification while doing these.

Most owners of small businesses don’t even bother thinking about incorporating SEO in their marketing and advertising plan thinking that this technique is better suited for bigger corporations. What they don’t realize is that their type of business is the one more in need of an SEO strategy because they have limited resources but at the same time they need more exposure so that they can be competent enough to stand next to big brands and multi-million dollar corporations. For this week, Rockin SEO will concentrate on SEO techniques, tools and information that small businesses can utilize so that they can join in the SEO bandwagon also and not be left behind.

Mobile SEO and Mobile Analytics

People often interchange these two very different subjects which should not be the case. In this blog article, there are 33 resources that you can use in order to utilize Mobile SEO or Mobile Analytics. The different resources that Small and Medium Businesses can use are categorized under: Mobile Internet and Search, Mobile SEO blogs, Mobile SEO best practices and ranking factors, Mobile Web Design, iPhone SEO, Mobile Analytics and Other Resources.

Google targets small business owners

It is a very known fact that almost 90% of all existing businesses are categorized under small and medium businesses which account a lot when it comes to income generation and profits. Google understands this fact so they are now targeting small business owners to use their tools in order to achieve SEO. For example, Google Maps is capitalizing on giving increased exposure for small businesses with the introduction of the ‘favorite places’ list that enumerates the happening places in a certain locality which in turn promotes the small businesses and establishments in that area.

The right business strategy to achieve international SEO

Aiming for international exposure is an important marketing goal that small businesses should have. Like I said, this is what these kinds of businesses need because they have limited resources that can be allocated with marketing. In this blog post, the basics of SEO localization are discussed which includes language, hosting location, CC ltd, putting an address to every page and local links.

Easy SEO

Small businesses capitalize on easy steps that they can use to make the most out of their limited resources. In this article, easy ways on how to project, forecast, estimate and predict the return of investment for SEO are highlighted. These steps are as follows: picking keywords, determining if keywords have commercial content, determining the search volume, analyzing your competitor’s ranking, estimating ranking costs, estimating the traffic at each position, calculating revenue at each position and dividing estimated revenues by the cost.

Small business and blogging

Since we are on the topic of SEO for small and medium businesses, this topic can easily encompass the need for such businesses to establish and write their own blog. In this article, the many benefits of blogging are highlighted such as offering company news to people who need it, ability to provide customer support and easily receiving customer feedback. Basically, the choice of whether to make your own business blog or not is completely up to the idea that the benefits will outweigh the disadvantages.

Social Media Marketing is an important tool not just in organizing your social life but also in SEO purposes. You can get inside Social Media Marketing sites to promote your site so that you will achieve a wider audience for your campaign. This week, Rockin SEO will reveal top 5 topics regarding Social Media Marketing and Social Media Search.

Sphinn

Sphinn is probably the best site that can be used by any SEO professional or rather someone who is concerned with social marketing. Sphinn is the first social media search engine and can also be used in networking with fellow users. These two main functionality of the site are what makes it work. Sphinn also gives credit to popular articles that are most searched and viewed by its users.

Flickr for marketing

In hindsight, Flickr is primarily a social photo sharing site wherein users can upload their pictures to be shared with their friends and other contacts. Now, Flickr can even be used in social marketing because of its strong following. Probably one of the factors why Flickr is very popular is its tie up with Yahoo. Once people search Yahoo for images, it searched the Flickr database. This enables the users and their photos to reach a wider audience.

Ongoing SEO implementation

Companies who use SEO usually just stop with the monitoring when the project has already been implemented and has reached the final phase. This is a wrong move because the implementation would have to be carried out to the evaluation and assessment whether the campaign was effective or not. Ongoing SEO implementation is important because it will eventually help in the spotting of mistakes and factors which are not benefiting the campaign.

Google’s Firefox extension

In this new Firefox version, the Google extension have the following added functions to it. This include: viewing paid and organic search results as they appear in different cities, viewing paid and organic search results as they appear in different regions, open all results from countries, cities and regions in multiple tabs for easy comparison, viewing paid and organic search results from a specific IP address and viewing paid and organic search results from any US ZIP code.

Stumbleupon

Like any other Social Media sites, Stumbleupon is a great tool that you can use to bring in traffic to your site. But if you misuse it, you will probably get banned from it and be a liability instead of an advantage. With Stumbleupon you can expand your network and share your site to millions of existing users.