Top Ten Items in SEO and Search Marketing
Brand PPC’s real value
Some companies who are doing PPC are actually shying away from using brands because they think that using generic keywords is a more feasible option. The main reason behind this way of thinking is that they think that if they use their company name or brand name, it will not bring in new customers since the only people who will be searching for them are the old customers. But contrary to this misconception, a lot of internet experts believe that using brand PPC will actually increase a website’s exposure and the brand keywords are actually cheaper which will bring in increased return of investment.
Bing vs. Google
Microsoft recently launched their own search engine named Bing to rival industry dominator Google. But Microsoft do not entirely propose that Bing will kill Google, in fact the company has been adamant about stressing the fact that Bing is a competitive product, much more competitive than Live Search. The author who tested Bing is very satisfied with the results, but some of the searches are surely right on Google’s position as number one. To put all the rivalry aside, Google is the lead of the pack, closely followed by Bing and Bing is trailed by Live Search. Bing in turn closes the very large gap between Google and Live Search making competition closer and tighter.
CAPTCHA
In this article, the number one problem tackling many website owners and developers are tackled, which is CAPTCHA. We all know that in SEO, it is all in vain unless the customers will do action like completing an entry form or purchasing something from the site. This is where the problem of CAPTCHA enters, this acronym stands for Completely Automated Public Turing Test to tell Computers and Humans Apart.
7 Easy Wordpress steps
The author of this blog post has recently been affected by a virus that went straight to his Wordpress account. Some of the measures that Wordpress users should do to be in the defense side against these attacks are given. Some of the areas that you need to look into are robots.txt files, protecting wp-config.php file with .htaccess, password protect the wp-admin directory, delete the admin user account, restrict erroneous log in attempts, wordpress firewall and WP security scam.
Social media relationships
Social media sites are really flowering in the internet. The main purpose why these sites were put up were to let old and new friends reconnect with each other. But the problem starts when your own family members like your parents start creating their own accounts and adding you up as your friend. I know that this is completely acceptable and it is a nice thing to know that the older generation is now adapting to what the new one is raving about. But there has to be some sense of awkwardness when it comes to these thing. This article advises that there are some things that you can do to make sure that you avoid these awkward moments.
Why should you use Twitter
There’s really no denying that Twitter has taken the whole internet and social media world by storm. Every person on Twitter probably has a different reason why they became a member of it. This blog post tells us 33 reasons why people use Twitter. Some of the reasons included in this list are employee tracking, market research, competition, branding and promotion to name a few.
Goals for link building
In the whole link building process, you should have formulated your own goals on why you want to do it besides getting all the links that you can possibly get your hands on. In this article, there are so much more reasons there is behind link building. The reasons highlighted in this site are broaden the keyword relevance, increased targeting, steady rankings, increasing market awareness, move from 2nd to 1st page rankings, own your own brand name, naturalize your link profile, get new pages, show results quickly and improve geo specific rankings.
Classic SEO articles
In this blog post, 6 topnotch SEO articles are highlighted. These are the best of the best and the author even goes on to saying that every SEO practitioner should read these articles. The top 6 are Successful Site in 12 Months in Google Alone, SEO is Easy? Let’s Look at the Hard 5 Percent, Filthy Linking Rich and Getting Richer, 101 Ways to Build Link Popularity, Spam Guide for Raters and Hilltop in Plain English.
Increasing local presence
Some SEO experts think that going global is the way to go if you want to increase traffic and brand awareness but a recent look on localizing a website’s presence is now making waves. Here are some ways given in the article that you can do if you want to increase your website’s local presence: claiming your business listing with Google, Yahoo and MSN, getting listed in local directories and search engines, getting listed in the yellow pages and creating local citations with third party data providers.
Online resources for the digital enterprise
This is considered as a master list when it comes to different online resources which are great if you are a digital enterprise. The tools listed are categorized into general site research, site technical stats and performance, domain tools, social media monitoring, general SEO analysis, keyword cloud and density tools, keyword analysis and suggestion tools, external and internal linking analysis, visibility/ranking tools and miscellaneous tools.
