Rockin’ SEO Blog - SEO Tools

Top Ten Items in SEO and Search Marketing

SEO codes and different roles

As an SEO practitioner, there are many categories and roles that you can potentially fall into. In this blog, different roles of an SEO professional are discussed. Some of these roles include being an old school SEO affiliate or a webmaster, SEO consultant or blogger, weak and cowardly SEO, journalist, pointy white hat, ethical SEO and a Search Engine Engineer.

 Ways on how to maximize customer engagement

Customer engagement is one important factor to any SEO site. In fact, this topic is so important that it was featured as one of the topics in the eMarketing Summit by Innotech held in Portland, Oregon. One important factor is branding, since brands are used to market the company and a source of identity. The following are some steps highlighted during the talk in order to maximize customer engagement: listen to your customers, acquisition of awareness, retain attention through utility, stimulating advocacy through customer commitment and go back to the first step since customer engagement is an infinite loop.

Simple changes you can do to SEO to achieve increased rankings

Tweaking little things in your website can enable you to hit SEO gold through increased rankings. To do this, you have to think of the keywords that are presently giving your site good traffic and use it again in your page titles, new internal links, anchor texts, meta descriptions and different post contents in your website.

Reasons why your online reputation matters

One of the most neglected areas in SEM is online reputation management. If you have negative reputation, it can potentially lead to income losses. Different companies who give prime importance to online reputation are CEOs, political figures, companies and brands, celebrities and the job market.

 Google Analytics’ Advanced Filter Segmentation

One good thing about Google is that it always comes up with tools that you can use to improve your SEO capability. One of these tools is Google Analytics’ Advanced Filter Segmentation which is a filter that you can use to segment Google traffic. There are two ways that you can do in order to collect data using this tool. The first one is to collect and report full referrer strings in GA and the second thing that you can do is to segment all Google Organic Search Data.

 Comparing back link history

This tool featured in majestic SEO can help you find back links history by the month. This tool developed by majestic SEO currently ignores subdomains but the company is now working on developing this program so that in the future it can also include subdomains.

Three reasons why niches are important

We have always heard that niches are important to SEO. But here are three different reasons why it is. One, it is easier to distinguish yourself as a leader. Two, more defined target audience leads to higher conversion. Lastly, it is a better positioning for future expansion.

3 ways to generate word of mouth

Word of mouth is probably the most effective marketing tool there is. There are three ways on how you can generate talk among customers. The three ways are: understand what excites customers about you and what they naturally describe it, offer suggestions on how customers can talk about you and ask for customers to talk about you and guide them on how to do it.

Building an authority site from scratch

This article highlights the different steps that you can do to build an authority site from scratch. The six different things that you need to keep in mind are: keyword friendly domain name, content, site structure, back links, anchor text and third party resources like articles, press releases and social media.

Important tools for an online marketer

Every internet marketer will be lost without his tools. This blog post gives reviews on different tools that an online marketer can use. These tools are firefox quick search bookmarks, buzzstream, knowem, update scanner and a bonus on how you can view source codes from your Blackberry.

Top Ten Items in SEO and Search Marketing

Don’t blame it on recession

Most online marketers are blaming recession for the decrease in online marketing sales and over-all activity, but this blog from Lisa Barone insists that the recession should not be blamed, it’s just that online marketers suck. The reality is recession became our first excuse over everything that we couldn’t do in the past months. The author recounted the fact that she opened a business and became an entrepreneur in the height of the recession and encouraged entrepreneurs to weather the storm because they have the advantage over other people, they are hungry and very motivated.

 The use of tag speeding

 A case study about tag speeding was discussed and highlighted different steps on how to use auto-tag in SEO sites. The different steps are as follows: seeded tag words, tag pages, separating the wheat from the chaff and profit.

Comparing SEO toolbars

With the emergence of the new Digg toolbar, the discussion about different SEO toolbars is now very active. A comparison among SEOBook SEO toolbar, SEOmoz toolbar and SEOquake toolbar was provided. SEOBook SEO toolbar is created by Aaron Wall and is a very impressive toolbar. SEOmoz toolbar is exclusively for MOZ members and has a lot of quick and good information. SEOquake toolbar is the first toolbar that the author used and is very useful.

SEO vs. Natural site developments

In this article, a case study comparing two different methods which are SEO and the natural way. The site which has SEO included ordinary tactics that you will find in SEO like paid and reciprocal links and content development, while the other site was developed using no SEO tactics whatsoever. The results are overwhelming, the SEO site has generated traffic after a few months and is earning well while the natural site encountered problems and struggled with traffic generation and profit.

How to launch SEO websites for small businesses

This informational guide highlights different steps that small businesses can employ if they want to launch their own SEO website. It is important to remember to localize your own content, create and claim your business listings and build local mentions.

Corporate social media efforts will most likely fail

A study undertaken by Gartner revealed that most Fortune 1000 companies who launched their social media efforts will most likely fail with the rate of 50%. This means that half the time, any corporate social media efforts will most likely fail. The most bothersome thought is that these are Fortune 1000 companies who have the most amount of resources available for them to succeed but in reality, their efforts flounder. Here are some ideas that you can use to make sure this doesn’t happen to your social media efforts: identify your audience, define your success measurements, plan a strategy that involves all stakeholders, be transparent and recognize the fact that it’s not all about you.

Identifying your social marketing niche

This article highlights the different ways of identifying your social marketing niche through paid searches or organic searches. For paid searches, you should concentrate on the following: landing pages, campaign optimization, keyword research, ad creation, bid management, testing and analytics. On the other hand for organic searches, you should concentrate on link building, keyword searches, social media, content generation, domains, server-side and analytics.

Keyword research for an established site

Doing keyword research to coincide with a startup site is fairly easy, but the challenge happens if you need to do keyword research for an established site. If you want to have keyword research for an already established site, you need to do the following: look at the top referrals first, try to sort top referrals according to pattern, organize your keyword phrases and patterns and research your current rankings.

HTML is essential to SEO

This article reiterates the fact that if you want to be successful in SEO, you need to be an expert of HTML first to have a better understanding of the topic. Knowledge of programming language is essential to anyone who wants to be an SEO expert.

Using guest blogging to get back links

Blog scraping is a tool used by SEO sites to get back links to their site. How do you achieve this? You just need to get your own blog scraped by bigger and more frequently updated sites and you’ll hit back links gold. You can also use blogs to increase your search engine ranking. You can use search engines to look for blogs that you can scrape and the most common method is just to directly copy the HTML code.

Top Ten Items in SEO and Search Marketing

 Exploring Digg’s toolbar

The whole social marketing world seems to be buzzing about Digg’s new toolbar for several weeks now and this article further dissects what the fuss is really about. Several issues such as content copying and copyright infringement have been raised over the introduction of Digg’s toolbar. Why did Digg introduce a new addition to their system? Simple. They wanted to keep track of who visits their pages and at the same time make a new and better algorithm.

Shana Albert’s success story in social media

Shana Albert a.k.a TheNanny612 is considered a social media phenomenon as she successfully penetrated into a close-knit group of SEM and SEO professionals even though she was considered neither. In this interview, Shana reveals her views on working from home, where the idea of selling pre-education kits came from, what it took for her to build a website and her views on making a living based on online business and websites.

Architectural Issues and SEO

Site architecture refers to the way your website layout works. A flat website architecture would mean that the users will need fewer clicks to go from your homepage to different pages in your website. This term also refers to the number of links each page of your website houses. According to Linkscape, the average number of links a website has is 75. It is recommended that you keep a flat architecture for your website and to achieve this you have to look into: broken links, server header responses, duplicate content and canonical indexes.

Ownership issues in the Web

This insightful article written by Virginia Nussey asks one of the most common questions there is on ownership issues over the internet and that is, who owns what on the web? Thanks to web, it can get pretty hard to pinpoint who or where is the original source of content. The article tackles three different sources of content which are traditional media, social media networks and user content.

The effect of positive comments in social media

It has been said over and over again that combining good comments and social media is a winning formula and this article further demonstrates this strong point. Different ways on posting a positive comment can be summed up in a condensed list which include keeping comments short and funny, add to the conversation, responding to comments on your comments and being real and genuine about what you really feel about the topic.

 4 Reasons of having a blog according to Twitter

The author posted a question in Twitter that asks people what their reasons of making a blog are and here are the top 4 responses that he received: blogs are a good platform to be considered an expert, gives your company a personality, for SEO purposes and helps in staying relevant.

 Crash course in SEO Tools

Let’s face it. All the right SEO tools in the world will not make your site better if you don’t know anything about the SEO. It’s all about the skills of the warrior and not the SEO tools that you use. In this article, different tools characteristics are given so that you will have an easy time looking for the best SEO tools. These are: quality, comfort, efficient, adaptable, expendable and having a good battle plan to use all the tools that you want.

Brand building and social media

One important session during the IM Spring Break focused on brand building and using social media. This session which was headed by Jeff Quipp, Brian Chappell and Li Evans gave specific tips and how-tos when it comes to using social media and brand building. Some of the tips given included: determining the best content format to use, testing the content, finding a good network to promote and determining the best social media to use.

Things you should know by heart if you are an SEO expert

Basically, this is a list of HTML 4 elements that you should know by heart if you want to be an SEO professional. Take a look at the list and see how much of an expert you are and how much more you need to know to even be considered as one.

PPC advertising pitfalls

This article pinpoints the 5 advertising pitfalls that you should not do in your PPC campaign. These 5 pitfalls are: not knowing who your target audience is, not making your ad targeted and granulized, believing that the more keywords you have the better it will be for your campaign, having a content network which is not really reliable and not understanding match types well enough.

The RockinSEO Team is very excited to announce version 2.0 of RockinSEO.

Thank you for all the feedback and support on RockinSEO, and based on your feedback, we have now rolled out version 2 of RockinSEO.

Version 2.0 of RockinSEO now includes:

• Weekly Email Updates on Your Search Engine Ranking (SERP) Changes
• Ability to change competitors

Please keep your feedback coming, and we will continue to evolve and improve the product for you.

Rock On,

RockinSEO Team

Top Ten Items in SEO and Search Marketing

1.  Pre-SEO questions that you need to answer

These long lists of questions are the ideal ones to ask yourself before you launch your SEO campaign. A total of 61 pre-SEO questions are presented to anyone willing to develop their campaign. The questions are categorized in two groups. The first group is if you will do your SEO yourself and the second group pertains to the questions that you should be asking if you are outsourcing your SEO.

2.  Using or abusing the new Digg bar

Digg, being one of the more popular social bookmarking sites, is coming up with a lot of improvements and advancement in their system. This article provides a step-by-step guide on how you can abuse this new toolbar so that you will be available on Digg all the time, increasing your availability and increasing your site visits. This fiery, angst-ridden writer seems to have a lot against Digg and would want it to go down. With all that said, this article is one of the more controversial ones this week.

3.  Is Guy Kawasaki ruining Twitter?

This question is being asked by Andrew Goodman and it concerns the way Guy Kawasaki talked about Twitter last week during the SES New York. The writer criticized some points that Kawasaki raised, pointing out that it was very condescending of Kawasaki to say that ‘nobodys can be somebodys in Twitter’. The writer further writes about Kawasaki also criticized the non-followers in Twitter, as well as the huge disparity between those who are using Twitter to further their social lives against the ones who are using it to benefit their business or career.

4.  List of the best niche social media news sites

Generally, this is a list of the best social media news sites under different categories like business, products and commerce, sports and leisure, art and design, programming, entertainment and celebrity, women’s news and style and environment.

5.  Twitter as a link builder: valuable or not?

Everyone seems to be quite taken by the Twitter bug and the world of social media won’t be left behind. In this blog entry, the main focus is Twitter being a link builder and gauging its value in that role. One point being argued is that having your site seen by all the hundreds of thousands of Twitter members does not constitute to link building. An effective link building process would entail having a Tweet containing a URL being sent to your page. That is how link building works.

6.  Another look at search ranking factors

This article written by Todd Mintz offers a new perspective on how one would look at the different search ranking factors of local SEO. Some of the ideas mentioned are: citation is a new link, using city centroid correlation to local search rankings and ways on how to knock your competitor off the listing.

7.  Using Wikipedia Visualization Tools

Wikipedia is a great site that can be used for keyword and topic research because of the variety of content it holds. Different Wikipedia Visualization Tools that you can use in achieving this goal are WIkipedia-roll, VisWiki, EyePlorer and WikiRank. Generally these tools will help you generate related keywords and promote topic development.

8.  Dealing with annoying commenters in social media

This can’t be avoided in any social media site. Someone annoying and obnoxious will surely want to make their point across at your expense. According to this fun article, there are 11 types of comment saboteurs in social media and these are: know-it-alls, first fanatics, content hater, elitist, jealous one, fanatical fact-checker, hijacker, troll, agenda spreader and shameless spammer.

9.  Reykjavik Internet Marketing Conference

This conference held recently in Iceland was chronicled in this blog site by ‘Randfish’. A truly memorable experience both SEO-wise and travel-wise, the internet marketing conference brought together distinguished SEO experts to Iceland. Keynote speakers include: Sion Portman from Nike and Mark Killingley from NFL. What sets this conference apart is that it targeted the newbies and provides and introduction to internet marketing.

10.  No secret sauce in SEO

This article re-iterates the well known fact that success in SEO will not happen overnight. There is no secret sauce or secret formula involved. This article further debunks different SEO myths like there is an SEO secret formula, the need of a scientific formula in SEO and achieving a sense of authority before gaining success in SEO.